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Survey: "Salespeople are not Trusted or Respected"

This HBR article is pretty damning as to the modern salesperson.  Apart from the statistics below, the modern salesperson faces a number...

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unknownx500

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What Headlines Make You Click-Through?

Buzzsumo has discovered that 'will make you' is one of the most popular headlines on Facebook, 'this is why' and 'the reason is' are...

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Practicing Influence

One of the questions that often comes up when we work with clients, is "how do I get better at this?" The people we work with often...

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I read this so you don't have to... 6 highlights from 'Influence' by Dr Robert Cialdini

I was introduced to this book by the team of ex-military folk at Applied Influence Group.  

Here are my favourite highlights:

The 6

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unknownx500

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