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I read this so you don't have to... 6 highlights from 'Influence' by Dr Robert Cialdini

I was introduced to this book by the team of ex-military folk at Applied Influence Group.  

Here are my favourite highlights:

The 6

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unknownx500

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Content Marketing: 11 things I want to see less of in 2018

Philip Calvert reminded me of the post below which I wrote around this time last year in which I listed the things I'd like to see less...

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unknownx500

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Cialdini's 6 principles of persuasion are powerful but only use 3 at a time!

Reciprocity, Scarcity, Authority, Consistency, Liking and Consensus - if you are a regular reader of our posts here at Passle you'll have...

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The Importance of Giving your Future Leaders a Voice

The following quote from Sir Alex Ferguson's book on leadership got me thinking about the role less senior staff play when it comes to...

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unknownx500 Andrea Sartorati

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GDPR - Do you risk throwing the baby out with the bathwater?

Yesterday I read the post quoted below stating that that pub chain JD Wetherspoon has deleted its entire email database because of fears...

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unknownx500 thedescrier

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