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Why do we still support a culture of presenteeism?

It astounds me that in 2016 we still have organisations that measure your commitment by the time you clock in and out. This article talks...

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How many times should you touch your prospects?

Not sure about the headline! 

This week two different events led me to think about the role of content in sales.

First I listened to Tim...

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The Essential Guide to the Marketing Analytics Landscape

During this 20 minute video I explore the Marketing Analytics Landscape with Tim Langley, CEO and Chief Geek at Canddi. 

Canddi is a great...

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How Crappy Clickbait Headlines can Harm your Business

Each week, my colleagues and I receive data on how many clicks our blog posts have received from our weekly newsletter. A healthy dose of...

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Looking for ways to start a conversation on Twitter?

Twitter advanced search to me is completely underrated - granted you can sometimes struggle in terms of being location specific, but...

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Is this a marketing masterclass from @RealDonaldTrump?

He’s been trending every day on Twitter. He follows just 42 people yet has 6.7 million followers. 6.2 million people have liked his...

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Which is the best day of the week to send your email newsletter?

I always thought the best day to send out an email newsletter was Tuesday but I am changing my mind.  

What I had not considered until...

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What do you think about 'Key Words'?

There seems to me to be a lot of snake-oil sold around SEO (Search Engine Optimisation).  SEO emails are a bit like the Nigeria scam...

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What makes a great entrepreneur?

This is a question I get asked and think about a lot. Apart from being a fascinating and elusive subject, it also forms a central piece...

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