It's not easy trying to innovate in a small market, but when you've got a good idea it certainly makes for a smoother ride. Every good idea solves a fundamental problem, and the best ideas solve the most fundamental problems. 

Reyedr hits the nail on the head with its HUD and their smart motorcycle OS. With a vision to make HUDs as essential and ubiquitous for motorcyclists as smartphones are for all of us, Reyedr has pushed through all the obstacles in their way and embodied their vision to develop a final bespoke prototype.

And with Skully, their biggest competition in the US, recently tanking, the doors are wide open for Reyedr to take centre stage.