Buzzsumo has discovered that 'will make you' is one of the most popular headlines on Facebook, 'this is why' and 'the reason is' are other well-engaged phrases as well as '10' topping the most engaged number list posts.

The research reinforces the importance of context and emotional reaction your audience may have when they see your post on their timelines. 

With this in mind, here are great questions to ask when curating your content...