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Practicing Influence

One of the questions that often comes up when we work with clients, is "how do I get better at this?" The people we work with often...

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I read this so you don't have to... 6 highlights from 'Influence' by Dr Robert Cialdini

I was introduced to this book by the team of ex-military folk at Applied Influence Group.  

Here are my favourite highlights:

The 6

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It does not have to take a long time to build social influence

If your job is to influence other people - it could be to sell a product, service or idea - and if you are pretty good at it then you...

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unknownx500 MattysFlicks

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Starting with Account-Based Marketing? The 6 steps to make it a success.

Account-based marketing is becoming a growing practice in B2B firms and can be defined as the alignment of resources with the objective...

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